Stage Entertainment


Stage Entertainment, founded in 1998 and attracting 7 million visitors in 2019, is a first-class theatrical production company focusing on musical theatre in Europe. It owns and operates a network of 16 theatres where it produces some of the best-known musical titles developed by international partners and its creative teams, such as Disney’s The Lion King, Hamilton, Mamma Mia! and Disney’s Aladdin. Stage Entertainment also creates original own premium content, such as Anastasia and ‘TINA – The Tina Turner Musical’. The company employs over 2,000 people worldwide and operates in the Netherlands, Germany, Spain, France, Italy, on West End in London, UK and on Broadway in New York, US. Today the brand is widely known for the exceptional quality of its shows and the warm hospitality extended in their theatres to its audiences.

The group Management Board is responsible for the company’s strategy, its targets, and its long-term value creation, and consists of Arthur de Bok (CEO), Edwin van Es (CFO) and Fleur Mooren – la Bastide (COO). Arthur de Bok: “Stage Entertainment brings people together by telling stories and providing exceptional experiences through live entertainment. This is how we offer our visitors unique experiences and enduring memories.”

Stage Entertainment is an operating company of Advance, a private, family-held business that owns and invests in companies across media, entertainment, technology, communications, education, and other promising growth sectors. Stage Entertainment was founded in 1998 by Joop van den Ende.